Marketing Blog
An interesting article I recently came across was about Amazon’s new venture within the pharmaceutical industry. Just last week, the company launched its services for providing Amazon Prime members access to prescribed generic medications. The company’s subscription plan is referred to as the RxPass (01/24/2023). With it, members have unlimited access to a variety of medications that treat conditions such as high blood pressure, anxiety, and acid reflux. What’s more interesting is that existing Amazon Prime members not only can receive the benefits of free two-day delivery shipping, Prime video streaming, and low-competitive pricing, but with an additional charge of $5, members can obtain needed medication to treat common medical conditions. In addition, members who are prescribed multiple medications have unlimited access to the available medicines provided by Amazon at just the flat rate of $5, allowing them to save time and money, as opposed to shopping at CVS or Walgreens